Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch's iconic Pop watches from the '80s and Audemars Piguet's Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet […]
Tech Design Gadgets Audemars Piguet and Swatch made a $400 ‘pop’ pocket watch The Audemars Piguet x Swatch Royal Pop is available in eight ’80s-inspired colorful designs.
The Audemars Piguet x Swatch Royal Pop is available in eight ’80s-inspired colorful designs.
by Andrew Liszewski May 13, 2026, 2:40 PM UTC Link Share Gift The pink, yellow, and teal Otg Roz is one of the Royal Pop’s eight unique designs.
Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration , Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch’s iconic Pop watches from the ’80s and Audemars Piguet’s Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet x Swatch Royal Pop collection features eight pocket watches with colorful designs and octagonal-shaped cases.
Depending on the size, features, and finish, Audemars Piguet’s Royal Oak watches can range in price from tens of thousands to hundreds of thousands of dollars. The Audemars Piguet x Swatch Royal Pop pocket watches will be far more affordable when available starting on May 16th through select Swatch stores — relatively speaking. The Lépine version, with its crown at the 12 o’clock position, will be $400, while an alternate Savonnette style, with its crown at three o’clock, will be $420. They’ll each come with a calfskin leather lanyard but other accessories will also be available including a desk clock holder.
The eight different designs range in price from $400 to $420.
The lanyard loop surrounding the watch can be removed and swapped with other accessories.
That will potentially make this collection even more coveted by collectors, as well as potentially scalpers. To help with what will probably be a high demand, Swatch is limiting sales to one pocket watch per person per store per day, according to Wired .
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