The lower prices could be aimed at undercutting the competition.
News AI DeepSeek permanently reduces the price of its flagship V4 model by 75 percent The lower prices could be aimed at undercutting the competition.
By Jackson Chen May 23, 2026 11:31 am EST Justin Sullivan/Getty Images DeepSeek is leaning hard into being the "cost-effective" choice for AI agents. According to its website , the Chinese startup is dropping the price for its latest flagship model, DeepSeek V4 Pro, to a fourth of its original price. This latest price update makes permanent the 75 percent discount promotion that was previously supposed to end on May 31, 2026.
As seen on the website's pricing page, the DeepSeek V4 Pro prices now range from $0.003625 to $0.87 per one million tokens, compared to the previous range between $0.0145 to $3.48 for every million tokens. The company's decision to permanently reduce the price comes a month after it released its V4 models, Pro and Flash , which it claimed would welcome the "era of cost-effective 1M context length." DeepSeek's deep discounts should prove to be a major cost savings for enterprise accounts or power users who go through millions of tokens in a day. The major price drop also presents a more affordable alternative to other popular AI models, like OpenAI's GPT-5 or the recently released Gemini 3.5 Flash from Google. DeepSeek's price undercutting might provoke competitors, like Anthropic, who previously accused the Chinese company of " distillation attacks " that improperly learn from Claude's more capable AI models.
