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Japan’s maid cafés: From niche subculture to tourist draw

France 24
France 24

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Japan’s maid cafés: From niche subculture to tourist draw

Emerging in the early 2000s, Japan’s maid cafés, where waitresses in French maid’s costumes serve and chat with customers, were once seen as niche subculture hangouts for a mainly male clientele. But they have now evolved into a mainstream attraction and are increasingly drawing foreign visitors to Japan.

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Japan’s maid cafés: From niche subculture to tourist draw © AFP 03:14 Japan’s maid cafés: From niche subculture to tourist draw Issued on: 19/05/2026 - 17:02 Share Emerging in the early 2000s, Japan’s maid cafés, where waitresses in French maid’s costumes serve and chat with customers, were once seen as niche subculture hangouts for a mainly male clientele. But they have now evolved into a mainstream attraction and are increasingly drawing foreign visitors to Japan.

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