Emerging in the early 2000s, Japan’s maid cafés, where waitresses in French maid’s costumes serve and chat with customers, were once seen as niche subculture hangouts for a mainly male clientele. But they have now evolved into a mainstream attraction and are increasingly drawing foreign visitors to Japan.
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Japan’s maid cafés: From niche subculture to tourist draw © AFP 03:14 Japan’s maid cafés: From niche subculture to tourist draw Issued on: 19/05/2026 - 17:02 Share Emerging in the early 2000s, Japan’s maid cafés, where waitresses in French maid’s costumes serve and chat with customers, were once seen as niche subculture hangouts for a mainly male clientele. But they have now evolved into a mainstream attraction and are increasingly drawing foreign visitors to Japan.
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