Consumer marketing veteran Anisha Raghavan said she wants to apply her experience from companies like Unilever and PepsiCo to grow the brand.
Lowe's is betting on MrBeast to drive 'lipstick effect' sales
Business
TikTok's middle class is gaining power
"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.