Users who sign up for the plan won’t see ads on TikTok, and their data won’t be used for advertising purposes.
In Brief Posted: 7:05 AM PDT · May 11, 2026 Image Credits: Editorial RF (opens in a new window) / Getty Images Aisha Malik TikTok launches an ad-free subscription plan in the UK TikTok is introducing an ad-free subscription plan in the U.K. that costs £3.99 (about $5.44 USD) per month. The new offering is rolling out over the coming months and will be available to users 18 and over. Users who sign up for the plan won’t see ads on TikTok, and their data won’t be used for advertising purposes.
The launch was likely driven by the U.K.’s General Data Protection Regulation (GDPR), which prohibits companies from collecting users’ personal data for advertising purposes without their consent.
“Choice for our community and growth for UK businesses go hand in hand on TikTok,” said TikTok’s UK Managing Director, Kris Boge, in a press release. “Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales, and create jobs, while our new ad-free option gives people greater control over their experience.” TikTok first began testing the ad-free plan in 2023. It’s unknown if the social media giant plans to bring the offering to the U.S.
Topics Apps , Apps , Social , social media , TikTok May 27 Athens, Greece StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone.
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