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Businessabout 15 hours ago

What CMOs actually want from TV during the industry's big pitch week

Business Insider
Business Insider

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What CMOs actually want from TV during the industry's big pitch week

Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.

Cboe, home of the VIX, boosts its corporate brand and sets to launch its first prediction-market product

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